Accounting and payroll processing software companies have an alternative to using blog posts and pay-per-click ads to promote themselves. Point-of-sale (PoS) terminal manufacturers operate their…
Many fintech startups are challenging much larger financial services companies in established markets. They have much smaller marketing budgets than their competitors so it’s difficult…
Several years ago, SEO agencies began offering scholarships to get more traffic from search engines. Google uses backlinks to decide if a website is reputable.…
Insurance isn’t safe from fintech disruption either. Originally, many insurance companies used similar marketing strategies and primarily competed on price. Now, insurtech startups like Lemonade,…
After learning that Google uses entities to decide which webpages to show in the search engine results, I made a Python script for entity analysis.…
Search engines like Google use entities to identify subjects a writer discusses in an article. Named entities refer to specific people, places, and businesses. For…
Fintechs use several marketing methods to distinguish themselves from traditional financial services companies. Challenger banks provide some great examples of these tactics. Many challenger banks…
Neobank Unifimoney recently launched a hard-hitting marketing campaign. If you remember the 2008 financial crisis, a few clips from an Unifimoney video could bring those…