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Tag: marketing

This broad category includes discussions about fintech marketing campaigns.

by Eric NovinsonPosted onAugust 9, 2021InformationLeave a comment on The Sentiment Analysis eBook Is Complete

The Sentiment Analysis eBook Is Complete

I finished writing my book on sentiment analysis in fintech marketing last week. It’s a 13 page long eBook. It’s about using sentiment analysis to…

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by Eric NovinsonPosted onJuly 30, 2021Information2 Comments on The Sentiment Analysis in Fintech Marketing Project

The Sentiment Analysis in Fintech Marketing Project

Recently I have been studying if I can predict the performance of marketing documents using a sentiment analyzer. I’m checking whether the emotional tone of…

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by Eric NovinsonPosted onJuly 9, 2021July 10, 2021InformationLeave a comment on Point-of-Sale App Stores as a Marketing Channel

Point-of-Sale App Stores as a Marketing Channel

Accounting and payroll processing software companies have an alternative to using blog posts and pay-per-click ads to promote themselves. Point-of-sale (PoS) terminal manufacturers operate their…

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by Eric NovinsonPosted onJuly 2, 2021Startups2 Comments on How the Receipt Organizing App SimplyWise Outranks Larger Fintechs With SEO

How the Receipt Organizing App SimplyWise Outranks Larger Fintechs With SEO

Many fintech startups are challenging much larger financial services companies in established markets. They have much smaller marketing budgets than their competitors so it’s difficult…

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by Eric NovinsonPosted onMarch 16, 2021March 16, 2021NewsLeave a comment on How Banks Should Design a Scholarship Outreach Campaign to Obtain Links

How Banks Should Design a Scholarship Outreach Campaign to Obtain Links

Several years ago, SEO agencies began offering scholarships to get more traffic from search engines. Google uses backlinks to decide if a website is reputable.…

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by Eric NovinsonPosted onFebruary 22, 2021February 22, 2021StartupsLeave a comment on Financial Services Branding and Insurtechs

Financial Services Branding and Insurtechs

Insurance isn’t safe from fintech disruption either. Originally, many insurance companies used similar marketing strategies and primarily competed on price. Now, insurtech startups like Lemonade,…

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by Eric NovinsonPosted onFebruary 13, 2021February 13, 2021InformationLeave a comment on Identifying Entities Is Not Enough (Part 2)

Identifying Entities Is Not Enough (Part 2)

After learning that Google uses entities to decide which webpages to show in the search engine results, I made a Python script for entity analysis.…

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by Eric NovinsonPosted onFebruary 12, 2021Information1 Comment on Do Fintech Articles That Mention More Named Entities Rank for More Keywords? (Part 1)

Do Fintech Articles That Mention More Named Entities Rank for More Keywords? (Part 1)

Search engines like Google use entities to identify subjects a writer discusses in an article. Named entities refer to specific people, places, and businesses. For…

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by Eric NovinsonPosted onOctober 6, 2020December 5, 2020InformationLeave a comment on Fintech Marketing Methods

Fintech Marketing Methods

Fintechs use several marketing methods to distinguish themselves from traditional financial services companies. Challenger banks provide some great examples of these tactics. Many challenger banks…

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by Eric NovinsonPosted onSeptember 22, 2020April 12, 2021StartupsLeave a comment on Why Neobanks Were Really Founded

Why Neobanks Were Really Founded

Neobank Unifimoney recently launched a hard-hitting marketing campaign. If you remember the 2008 financial crisis, a few clips from an Unifimoney video could bring those…

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