Welcome to My Fintech Writer Website

I am Eric Novinson, a freelance writer, content marketer, and financial journalist. I can help you explain how your fintech startup helps your customers by writing articles, blog posts, and other content for your website.


I live in Ventura, California, a city on the coast in Southern California. It’s 68 miles to the northwest of Los Angeles and borders Oxnard and Santa Paula. It’s also 28 miles from Santa Barbara.

Specifically, I live in the Montalvo neighborhood of Ventura, near the 101 Freeway. I write for clients throughout the United States, but I am interested in helping local businesses promote themselves.

I write search engine optimized (SEO) articles that help businesses gain customers when these prospective buyers look up information on Google. Well-written articles will help you outrank competing fintech startups for competitive keyphrases. Many of these startups have their own blogs so writing the best article on a financial services topic is important.


SEO is especially important in fintech because many financial software terms are very expensive to target using pay-per-click (PPC) ads. So well-written articles about how financial software works can conserve your startup’s marketing budget. If your company makes financial software, send me a message and I can help you promote it.