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Author: Eric Novinson

by Eric NovinsonPosted onOctober 12, 2022StartupsLeave a comment on How The Bill Payment App Doxo Uses Programmatic SEO for Landing Pages

How The Bill Payment App Doxo Uses Programmatic SEO for Landing Pages

With programmatic SEO, a startup can quickly create a large number of web pages about a specific topic. The idea is to find a repeatable…

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by Eric NovinsonPosted onSeptember 22, 2022StartupsLeave a comment on Rapyd Gains Traffic By Explaining Fintech Apps

Rapyd Gains Traffic By Explaining Fintech Apps

Many online marketplaces only allow merchants to use a single payment processor. Other marketplaces offer a limited selection of payment processors. But online marketplaces often…

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by Eric NovinsonPosted onSeptember 22, 2022StartupsLeave a comment on Fintech Content Marketing Through Travel Services

Fintech Content Marketing Through Travel Services

Spend management apps are fiercely battling for customers. Many of these apps have even bought ads that appear when you search for their competitors’ websites.…

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by Eric NovinsonPosted onSeptember 13, 2022InformationLeave a comment on Why Detailed Receipts Are Important

Why Detailed Receipts Are Important

Financial managers need to see a detailed list of expenses on a receipt before they decide which expenses to reimburse. Some businesses don’t automatically provide…

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by Eric NovinsonPosted onSeptember 4, 2022StartupsLeave a comment on SaaS Cancellation Guides Bring Visitors to Mesh’s Website

SaaS Cancellation Guides Bring Visitors to Mesh’s Website

Mesh Payments is a corporate spend management app that competes with Ramp and Airbase. Like its peers, Mesh helps financial managers control their budgets and…

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by Eric NovinsonPosted onAugust 12, 2022StartupsLeave a comment on An Inventory Synchronization App Gets the Point Across in One Sentence

An Inventory Synchronization App Gets the Point Across in One Sentence

Today I looked at the multichannel inventory synchronization app Trunk‘s content marketing strategy. Trunk is another fintech that makes accounting automation software. Its app gives…

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by Eric NovinsonPosted onAugust 5, 2022StartupsLeave a comment on Curvo’s Content Marketing Explains Early Retirement in Belgium

Curvo’s Content Marketing Explains Early Retirement in Belgium

The fintech Curvo was created to serve a niche community. The idea behind the financial independence and early retirement, or FIRE, movement is that luxuries…

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by Eric NovinsonPosted onAugust 3, 2022StartupsLeave a comment on Airbase’s Content Marketing Goes Beyond the Basics

Airbase’s Content Marketing Goes Beyond the Basics

Airbase, like other fintech startups, provides guides and how-to articles on its website. Many of these guides explain financial concepts. But what I noticed when…

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by Eric NovinsonPosted onJuly 29, 2022StartupsLeave a comment on How Ramp Helps Its Customers With Content Marketing

How Ramp Helps Its Customers With Content Marketing

Many fintech startups use content marketing to promote their own services. But some of the most successful fintech startups use content marketing to help their…

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by Eric NovinsonPosted onJuly 22, 2022InformationLeave a comment on DAVO and its Spanish-Language Sales Tax Guides

DAVO and its Spanish-Language Sales Tax Guides

DAVO is a sales tax automation app for small businesses. Sales taxes are complex. The total sales tax paid by a business includes state, county,…

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