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Tag: analytics

This tag is for articles about analytics apps and my own analytics research projects.

by Eric NovinsonPosted onAugust 3, 2022StartupsLeave a comment on Airbase’s Content Marketing Goes Beyond the Basics

Airbase’s Content Marketing Goes Beyond the Basics

Airbase, like other fintech startups, provides guides and how-to articles on its website. Many of these guides explain financial concepts. But what I noticed when…

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by Eric NovinsonPosted onJune 5, 2022NewsLeave a comment on Yep.com Search Engine Review

Yep.com Search Engine Review

Three years ago, the SEO tool creator Ahrefs announced that it was developing its own search engine because Google did not share its ad revenue…

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by Eric NovinsonPosted onMay 1, 2022StartupsLeave a comment on Synder’s Landing Page Shows Merchants That Its Accounting Automation App Will Save Them Time

Synder’s Landing Page Shows Merchants That Its Accounting Automation App Will Save Them Time

Synder is an accounting automation app. It helps merchants who use multiple marketplace platforms by downloading their transaction records and storing them in a central…

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by Eric NovinsonPosted onAugust 9, 2021InformationLeave a comment on The Sentiment Analysis eBook Is Complete

The Sentiment Analysis eBook Is Complete

I finished writing my book on sentiment analysis in fintech marketing last week. It’s a 13 page long eBook. It’s about using sentiment analysis to…

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by Eric NovinsonPosted onJuly 30, 2021Information2 Comments on The Sentiment Analysis in Fintech Marketing Project

The Sentiment Analysis in Fintech Marketing Project

Recently I have been studying if I can predict the performance of marketing documents using a sentiment analyzer. I’m checking whether the emotional tone of…

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by Eric NovinsonPosted onFebruary 13, 2021February 13, 2021InformationLeave a comment on Identifying Entities Is Not Enough (Part 2)

Identifying Entities Is Not Enough (Part 2)

After learning that Google uses entities to decide which webpages to show in the search engine results, I made a Python script for entity analysis.…

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by Eric NovinsonPosted onFebruary 12, 2021Information1 Comment on Do Fintech Articles That Mention More Named Entities Rank for More Keywords? (Part 1)

Do Fintech Articles That Mention More Named Entities Rank for More Keywords? (Part 1)

Search engines like Google use entities to identify subjects a writer discusses in an article. Named entities refer to specific people, places, and businesses. For…

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by Eric NovinsonPosted onOctober 22, 2020December 5, 2020StartupsLeave a comment on Behavioral Credit Scoring Helps Banks Lend in Uncertain Times

Behavioral Credit Scoring Helps Banks Lend in Uncertain Times

Singapore-based fintech CredoLab makes behavioral credit scoring software. It recently raised $7 million in a Series A funding round for its alternative credit scoring technology.…

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by Eric NovinsonPosted onMay 10, 2020December 5, 2020InformationLeave a comment on LinkedIn Fintech Hashtag Experiment

LinkedIn Fintech Hashtag Experiment

Today I decided to analyze how hashtag selection affects the number of views that a fintech post gets on LinkedIn. Marketing websites frequently tell people…

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