With programmatic SEO, a startup can quickly create a large number of web pages about a specific topic. The idea is to find a repeatable…
Many online marketplaces only allow merchants to use a single payment processor. Other marketplaces offer a limited selection of payment processors. But online marketplaces often…
Spend management apps are fiercely battling for customers. Many of these apps have even bought ads that appear when you search for their competitors’ websites.…
Mesh Payments is a corporate spend management app that competes with Ramp and Airbase. Like its peers, Mesh helps financial managers control their budgets and…
Today I looked at the multichannel inventory synchronization app Trunk‘s content marketing strategy. Trunk is another fintech that makes accounting automation software. Its app gives…
The fintech Curvo was created to serve a niche community. The idea behind the financial independence and early retirement, or FIRE, movement is that luxuries…
Airbase, like other fintech startups, provides guides and how-to articles on its website. Many of these guides explain financial concepts. But what I noticed when…
Many fintech startups use content marketing to promote their own services. But some of the most successful fintech startups use content marketing to help their…
Mercury is a San Francisco-based fintech that provides bank accounts to startups. It’s similar to other B2B neobanks but is focused on serving tech startups…
Synder is an accounting automation app. It helps merchants who use multiple marketplace platforms by downloading their transaction records and storing them in a central…